Random42 is an award-winning company and the global leader in 3D medical animation and scientific storytelling. While working there as the 2D Graphics Director, I rebranded all their materials and website.
Their 3d work needed to stand out and speak for itself in a dynamic and impactful way. To achieve that, the use of big imagery, videos and nice typography was the best solution. After they rebranded, it was very clear what services they can offer to their clients. Beautiful, high quality 3d animations and images.
Get in touch with me if you’re interested in rebranding, or creating templates and interactive PDFs for your business, or if you need a new website.
Direct mail out campaign
Random42 sends out a brochure to potential clients every year. It showcases some of the best work they have done for their clients. It also provides information about the company and the services they offer.
The design focuses on making the 3d work stand out. It takes a modern approach by having the imagery cut in angles, giving the sense of movement. This is to help with the message that they are an animation company.
The brochure has been very successful each year, by bringing in new clients and work. It has been a great way to share work, and allow potential clients have it in their hands.
Proposal designs
The Marketing department prepares proposals for all new projects. This is to share ideas, costs and other relevant information with the client. To assist the Marketing team, I designed the templates they use on their daily basis.
The style is consistent with the brochure and website. These proposals are in digital form and are sent to clients as interactive PDFs. Having an interactive PDF means it can link to examples of work online, and easily show the client relevant pieces. Also, it is treated more like a website, allowing clients to explore the content. Being interactive also means it becomes more engaging. The proposals have been very successful, winning pitches and clients.
Capabilities Presentation
A digital brochure. The Capabilities Presentation is in the form of an interactive PDF. Random42 either presents this at conferences and meetings, or send it to clients via email. It showcases some of the best work produced for previous clients, and other information regarding Random42’s services.
As said above for the Proposals, having an interactive PDF means it becomes more engaging with clients.
Random42 website
A brand has to be consistent throughout all materials within a company. Since rebranding all other marketing materials, the website had to be rebranded too. Not only for the style and design approach, but also to be responsive and user friendly.
This is a platform that is available to everyone at all times. It has to be pixel perfect and very clear on its purpose. In this case, this website is there to showcase some of the best 3d work done for previous clients. It also has information about the company and its history.
In order to complete this, I worked closely with a web developer, bringing the designs to life.
Visit website: random42.com
